Choosing the name 'Wyenot?' and using 'wyenot.com' as
a web site domain to promote Ross-on-Wye and the Wye Valley
was a difficult decision for me to make at the time. I
actually dislike the use of incorrectly spelled words
in a title. Although I did decide to go for it, to me
using phonetically similar words is just as tacky as the
increasing use of the Americanisms in England.
do my head in! Take the term, 'ball park figure' for example.
I can fully understand this expression in the United States
but we do not have 'ball parks' in England so the term
is meaningless. I actually have a personal ambition to
modify this expression nation-wide, replacing it with,
'scrotum figure,' but that's by the by. When 'scrotum
figure' does become an every day figure of speech however,
remember you first heard it on Wyenot.com.
cut a long story short, I went with 'Wyenot' in the end
because, putting my own preference for the English language
aside, I thought it might catch on faster than perhaps
'rossonwye or wyevalley dot whatever' and it did! There
has been many an occasion I have heard the question, 'Why
not?' jokingly suffixed by the person it is directed at
with, 'dot com' and this works for me as a powerful, subliminal
form of advertising.
would seem however that the way to really impress these
days is to use a fancy acronym as a title. Acronyms can
make a lot of sense as a memory aid. It is far easier
for example to remember 'laser' than 'light amplification
by stimulated emission of radiation.' The word 'laser'
has now become an every day word to the point where many
people do not realize it is an acronym and spell it with
certainly seems these days that anybody who is anybody
in Herefordshire needs a 'catchy' acronym in order to
succeed and obtain either support or funding (plus of
course, the obligatory committee chair person - an absolute
'must have' when it comes to to holding meetings to arrange
meetings). The one time 'Tourist Board' for example have
now become the Tourist Information Centre (TIC) and promote
our Area of Outstanding Natural Beauty (AONB). We have
the Association for the Promotion of Herefordshire (APH),
Ross in Bloom (RiB) and no doubt (LiB) in Ledbury. Ross
has seen the coming and going of the Protect Ross On Wye
party (PROW) and there are others far too numerous to
mention, or even remember.
all these various suitably 'acronymed' groups and committees
sit discussing how they are going to obtain their funding
or other support strategies for this, that or the other,
Wyenot.com has been busy, working away in the background
and doing what they are all still talking about. For five
years it has worked for the area, 24 hours per day bringing
thousands of visitors and therefore prosperity to Ross
on Wye, completely unaided by either committee or catchy
alone can have its drawbacks and sometimes I get a little
paranoid. I keep imagining that somewhere out there, the
'South Herefordshire Initiative Team' are about to join
forces with the 'Friends Advocating Nature' and complain
about my garden, which has become something of a 'Big
Unspoilt Green Grass Ecological Reserve'
as I no longer have the time to deal with it.