this year, the owner of a local hotel phoned me and said,
'My web site is down, what can I do. It has 17,000 visits
a day and I am really worried.'
web site in question was actually nothing to do with me
but, at the time, the lady could not get hold of the designer
because his web site was also down. This does happen -
all web servers have a hiccup at some time or another
and it was just unfortunate that her provider is a nine
to five, five days per week person and her problem occurred
on a Friday night.
did you get this '17,000 visits per day' information?'
'The designer sends me a monthly email telling me how
many hits I have had,' she replied.
had to smile. Why would 17,000 people per day visit a
website with just a couple of pages of information about
the accommodation on offer in a very small rural hotel?
The truth is, they wouldn't - the provider of their web
site had been bullshitting her about the effectiveness
of his product and, not being internet aware, she had
been taken in by it!
day so far this September, on average this web site, 'Wyenot.com'
has had 89,824 'hits'. What most providers trying to look
big don't tell you is that, what is usually termed a 'hit',
is a line generated on the server log and is not necessarily
a person visiting the web site.
Wyenot.com, dividing that figure by a 15.972 will give
the average amount of pages viewed per day by an actual
person, which is 5,590. Dividing that figure again by
9.914 will give the actual amount of individual people
visiting the web site.
the 1st and 20th September 2005, on the average day, 608
people visited Wyenot.com and viewed 5,590 pages of the
for this lady, whose web site has absolutely dozens of
tiny graphic files on the pages of her site, which would
each generate a line on the server log, she may well have
17,000 'hits' but I very much doubt if in reality her
site has as many as 20 visitors per day.
most pages of Wyenot.com there is a counter at the bottom
of the page, showing actual human page views. This is
under reading by many hundreds of thousands because for
years I had it set to only count unique visitors to the
'Home' page of the site and I do not want to lose this
information. The counter also has to access an independent
server to work and this is not always successful, so on
average, it only counts about half of the visitors to
this web site, as opposed to my very accurate server log.
Watching this counter will give some idea about the true
amount of pages of this site which are viewed every day,
but it is under reading by quite a considerable amount.
only true way to judge how many actual visitors are seeing
your own web site, other than thoroughly analyzing the
server log (if you have access to it) is to insist that
its designer adds an independent counter, such as the
service provided by www.thecounter.com. This will also
tell you where the visits to your web site are coming
from and show you which advertisers are cost effective
and which are only good at the sales patois.